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  AI is Changing Digital Market What are the Pros and Cons of AI in Marketing? How AI is Changing Digital Market  the Pros  Boosts productivity  – Free up your time by automating repetitive tasks so you can focus on being more creative and strategic. For example, why not consider using AI tools to schedule and post on your social media channels based on insights such as time of day to post?  Drives efficiency  – Use AI to be more efficient in your day-to-day tasks such as data input, sorting campaign leads, and replying to customer queries. Offers insights  – Use AI’s data-driven capabilities to get insights into customers and campaigns to feed into strategic decisions.  Personalize at scale  – Analyze customer data and create tailored content or recommendations to enhance customer experience. This could be useful in your  email marketing  where AI can target customer segments with tailored messaging based on actions or preferences ...